Break The Love
Break the Love is re-inventing the racquet sports club for the next generation by creating a one-stop shop for drop-in tennis & pickleball clubs based on interests, level, & location where members can stay connected. For high-impact events and strategic partnerships, the brand turned to the expertise of YEAR-ROUND.
YEAR-ROUND executed a series of activations, from a full Miami Basel takeover to nationwide collaborations with Walmart. Whether it was a weekend of pickleball and multi-brand experiences or unlocking 125k+ free pickleball reservations across the country, we addressed every detail to enhance Break the Love's brand presence.
WALMART PARTNERSHIP
YEAR-ROUND executed over 25+ activations across the country, introducing the game of pickleball to diverse communities through a strategic partnership between Break the Love and Walmart.
NATIONWIDE REACH
We organized over 25 activations in various locations, ensuring a broad geographic reach to engage as many people as possible.
SIGN-UPS
We unlocked 125,000+ free pickleball reservations, available for an entire year, creating unprecedented access to the sport.
COMMUNITY
These activations were not just for Walmart customers but extended to employees and Walmart+ members, making it a comprehensive community event.
MASSIVE ENGAGEMENT
Within just the first few months, we reached over 10,000 people, marking a significant milestone in community engagement.
BRAND INTEGRATION
The partnership with Walmart allowed Break the Love to integrate seamlessly into the retail giant's customer experience, enhancing brand visibility for both.
LONG-TERM IMPACT
The free reservations ensure ongoing engagement with the sport, setting the stage for a long-term relationship between the community, Break the Love, and Walmart.
LILLET PARTNERSHIP (ART BASEL)
YEAR-ROUND concepted & coordinated a full Miami Basel takeover for Break the Love and Lillet, the French apéritif, we transformed MOE Studio into a vibrant hub for pickleball and multi-brand experiences. The event featured custom Lillet spritzes, complimentary manis by Chillhouse, a hair-care station courtesy of Ceremonia, and more, all set against the backdrop of art by Miami native, Emma Ortiz.
AUDIENCE ENGAGEMENT
600+ attendees with an average of 2M+ in social reach and 360K+ in email reach.
STRATEGIC PARTNERSHIPS
The event was elevated by an ecosystem of carefully selected partners like Chillhouse, Ceremonia, and La Croix, each adding unique elements that resonated with the audience.
CONTENT STRATEGY
Comprehensive strategy across all social platforms, amplifying brand visibility.
LILLET PARTNERSHIP (MIAMI OPEN)
In partnership with Break the Love x Lillet, YEAR-ROUND kicked off the Miami Open with a community day of tennis, featuring a live panel conversation on overcoming obstacles, career, and personal growth. The event was a two-day extravaganza celebrating both the Miami Open and Women's History Month.
The first day unfolded at the luxurious Ritz-Carlton Key Biscayne, where we curated a community tennis day that invited attendees to bring their friends and enjoy the courts. The second day was a more intimate affair at the chic Esmé Hotel, featuring a live panel discussion on overcoming obstacles and personal growth, hosted by former pro player Danielle Walden.
COMMUNITY ENGAGEMENT
Both days were designed to foster community, whether it was through sports or meaningful conversations.
BRAND SYNERGY
Our meticulous selection of brand partners like Wilson, Sense Arena Tennis, and Ceremonia added layers of interest and interaction to the event.
EDUCATIONAL & INSPIRATIONAL IMPACT
The live panel discussion not only educated but also inspired attendees, making the event resonate on multiple levels.
LILLET PARTNERSHIP (NEW ORLEANS)
YEAR-ROUND concepted & executed an immersive experience for Break the Love x Lillet during the annual Tales of the Cocktail event in New Orleans. Hosted at the New Orleans Athletic Club, the activation was a blend of sport and luxury, featuring a custom-designed interactive pickleball court, Lillet spritz stations, and self-care corners with brands like Solara Suncare and Vibrant Market.
AUDIENCE ENGAGEMENT
The event attracted industry guests who were deeply engaged, providing a platform for like-minded audiences to connect.
STRATEGIC PARTNERSHIPS
Collaborations with Solara Suncare and Vibrant Market, among others, elevated the overall experience, adding layers of luxury and self-care to the event.
BRAND SYNERGY
The activation seamlessly blended sport, luxury, and lifestyle, resonating with the ethos of both Break the Love and Lillet, thereby amplifying brand alignment.
