National Alliance for Eating Disorders
The National Alliance for Eating Disorders (The Alliance) is the leading national nonprofit organization dedicated to outreach, education, early intervention, support, and advocacy for all eating disorders. YEAR-ROUND has been relentless in our pursuit of excellence on their behalf. Our collaboration has been multi-faceted, focusing on:
STRATEGIC PARTNERSHIPS
& INFLUENCER ENGAGEMENT
We’ve been instrumental in securing high-profile partnerships for The Alliance, including industry giants like Meta, Fenty Beauty by Rihanna, MTV, and I Weigh, as well influential personalities like Demi Lovato, Nicolette Mason, Tess Holliday, Jameela Jamil, Dexter Mayfield, Brittany Snow, and more.
SOCIAL MEDIA GROWTH
At YEAR-ROUND, we've taken an end-to-end approach to managing The Alliance's social media. Our comprehensive strategy and execution have not only revitalized their Instagram landscape but also achieved a 140% Year-Over-Year growth, capturing the attention of over 1 million viewers.
EVENT PRODUCTION
YEAR-ROUND has been at the forefront of producing a series of impactful events for The Alliance, inclusive of their annual Dare to Love Yourself Summit and NOT ONE MORE Weekend, as well as their annual fundraisers such as Treats & Sweets. Our commitment to mental health awareness extends far beyond single events. We're honored to continuously produce experiences that contribute to meaningful change.
GLOBAL IMPACT
Most recently, YEAR-ROUND conceptualized, planned, and produced a groundbreaking event for World Eating Disorders Action Day, in collaboration with Kenneth Cole’s Mental Health Coalition and Dove at the United Nations headquarters in New York. The event was nothing short of transformative and first of its kind, reaching an astounding 21 million people on social media.
The UN event featured a star-studded lineup of talent, including actress and activist Elisa Donovan, model Tess Holliday, former First Lady of Canada Sophie Grégoire Trudeau, and award-winning researcher Dr. S. Bryn Austin, among others.
