Will leather goods
Will Leather Goods is more than a brand; it's a lifestyle. With a rich history of craftsmanship and a keen eye for detail, they've become a go-to for quality leather goods. In collaboration with YEAR-ROUND, we've taken storytelling to the next level, breathing life into their products and brand ethos.
YEAR-ROUND conceptualized and executed the "Handed-down, Stories by WLG" campaign, aimed at creating a compelling narrative around Will Leather Goods' products. We captured the essence of four unique talents—creatives, thought leaders, and tastemakers—in their natural habitats, be it their homes, creative spaces, or neighborhoods.
Additionally, we captured content where the product was showcased in various scenarios, designed to serve as evergreen content that could be leveraged across ads, newsletters, and the web. The campaign was perfectly timed with the brand's new website launch, contributing to their highest website traffic week in two years.
WEBSITE TRAFFIC
Our campaign coincided with the brand's new website launch, contributing to their highest website traffic week in two years.
SOCIAL GROWTH
The storytelling series also led to a surge in social media followers, adding hundreds of new members to their growing community.
