obé Fitness

obé is not just another digital fitness platform; it's a community-driven experience that brings the best of live and on-demand fitness to its members. When it came to translating their digital success into the real world, obé turned to YEAR-ROUND, the agency that knows how to create immersive experiences.

YEAR-ROUND concepted and planned obé's first-ever 3-day retreat in New York City, from venue selection to brand partnerships. We negotiated in-kind opportunities with venue partners like WeWork Now, Freehand Hotel, and Broken Shaker. Additionally, we secured brand partners such as Athleta, Bumble, Uber, Heyday Skincare, JR Watkins, Brightland, Ritual, STATE Bags, and many more. These partnerships offset production costs and allowed us to offer attendee pricing that aligned with obé's mission of inclusivity.

YEAR-ROUND secured brand partners such as Athleta, Bumble, Uber, Heyday Skincare, JR Watkins, Brightland, Ritual, STATE Bags, and many more, to offset production costs and keep attendee pricing at an inclusive rate that aligned with obé’s mission.

BRAND EXPANSION

By successfully translating obé's digital presence into a physical experience, we built significant brand equity for the company.

INCLUSIVE PRICING

Our strategic partnerships enabled us to keep attendee pricing accessible, reinforcing obé's mission of inclusivity.

CONTENT & RELATIONSHIPS

The event generated a wealth of content for obé's digital platforms and established valuable relationships with key brand partners, setting the stage for future collaborations.