RAYMOND NICOLAS
Ray Jimenez is a dynamic Creative Director, Founder of Raymond Nicolas Design House, and the star of the globally-watched Netflix show, Designing Miami. In partnership with YEAR-ROUND, we've taken his digital presence to new heights.
Our strategy included comprehensive digital content from social media to content development, we've crafted a strategy that amplifies both Ray's personal and business accounts. We've aligned Ray with iconic brands and platforms like Soho House, Surface Mag, Harry’s, Rapha, B&B Italia, Arca, and more, boosting his brand's visibility and impact.
Most notably, YEAR-ROUND secured a partnership with world-renowned rum brand BACARDÍ to join their BACARDÍ Premium Collective – a long-term partnership program made up of rising musicians, dancers, artists, and dynamic content creators that embody the spirit of BACARDÍ and their mantra, “Do What Moves You.”
This partnership, successfully secured by YEAR-ROUND, included the execution of Ray’s presence at Lollapalooza & the VMA’s, along with paid media content development + placement across Ray’s channels.
SOCIAL REACH
In just 3 months, we've expanded Ray's digital community, achieving a +40% increase in social reach.
ENGAGEMENT
The numbers speak for themselves—a staggering +162% growth in engagement.
PHOTO & VIDEO
We’ve strategized and executed content shoots, encompassing everything from creative sourcing and location scouting to post-production.
