Recess.tv

Recess.tv is one of the fastest-growing fitness platforms and marketplaces, featuring top instructors and workouts from around the world. They make it easy to take the gym with you. In collaboration with YEAR-ROUND, Recess.tv has scaled its brand far beyond the confines of New York City.

YEAR-ROUND implemented a comprehensive strategy that spans across social media platforms like Instagram, Facebook and TikTok, as well as strategic partnerships.

CONSUMER SIGN-UPS

We've successfully increased new consumer sign-ups, hitting one of the key KPIs for Recess.tv.

INSTRUCTOR AQUISITIONS

Through our efforts, we've brought big-name instructors on board, further enriching the platform's offerings.

ELEVATED PARTNERSHIPS

We've supported existing instructors with their brand portfolios through high-profile partnerships, including a summer residency at Gurney's Resorts and collaborations with brands like Tory Burch, Victoria’s Secret, Calzedonia, Alala, Terez, Lalo, Sakara, Lo & Sons, Stakt, Vacation, and more.

NEW FOLLOWERS

Our efforts have contributed to approximately 20.9% of Recess.tv's current total follower count of 6,000 on Instagram.

SOCIAL REACH & ENGAGEMENT

In just a 2-month period, we've increased Recess.tv's social reach by +17% and following by +10%.