The Hoxton

The Hoxton is a series of open-house hotels inspired by the diversity and originality of the streets and scenes that surround their properties. When it came to elevating their Williamsburg property with a wellness initiative, The Hoxton turned to YEAR-ROUND, the agency that knows how to curate meaningful experiences. 

YEAR-ROUND concepted, planned & executed an 8-day wellness program, part of The Hoxton's larger global initiative, Fresh and Fit. The program focused on mental and emotional health, covering a range of topics from Loneliness in Motherhood to CBD for Dummies.

We partnered with wellness brands & platforms like Golde, Recess, Plant People, Half the Story, and more to bring these topics to life.

PROPERTY AWARENESS

Our wellness program significantly increased awareness of The Hoxton's Williamsburg property, attracting new guests interested in wellness.

QUALITY PROGRAMMING

The 8-day program introduced a series of high-quality, wellness-focused events that resonated with The Hoxton's target audience.

COMMUNITY ENGAGEMENT

By focusing on mental and emotional health, we engaged the community in meaningful ways, setting the stage for future wellness initiatives at The Hoxton.