Apollo Candles New York

YEAR-ROUND shot a launch campaign for the mission-driven candle brand, Apollo Candles New York. The idea was to capture content with like-minded individuals who spoke to the brand authentically.

The campaign kicked off with Georges Coupet, aka Monsieur Coupet, who embodied the brand's values in his own unique way. Shot in various settings within Monsieur Coupet's home, the campaign showcased what luxury means to him, aligning seamlessly with Apollo's brand message. The content was designed to be versatile, supporting sales, press placements, and collaborations across various channels.

Demonstrating our strategic approach and creative skill, we expanded beyond the initial campaign scope by collaborating with a range of talents.

We successfully partnered with notable figures like content creators Steve Gonzalez and Garrett Swann, along with mixologist Jente Gees. This enhanced content diversity resonated with Apollo Candles New York's audience, showcasing different perspectives and expanding the campaign's reach.

Our comprehensive strategy also extended to influencer engagement. In addition to well-known personalities, we carefully selected 30 influencers who aligned with the brand's values.

This approach fostered genuine connections with a wider audience, allowing these influencers to naturally amplify the campaign's message. By handpicking influencers who mirrored Apollo Candles New York's ethos, we effectively spread the brand's essence to diverse followings, significantly boosting brand awareness and fostering lasting connections.

PRESS & PARTNERSHIPS

The campaign also opened doors for upcoming press placements, collaborations with boutique hotels, and an exciting partnership with a luxury publishing company.

SALES

Our campaign played a pivotal role in driving sales for Apollo Candles New York.