Candela mamajuana

Candela Mamajuana is the ultimate expression of Mamajuana, the legendary spiced rum of the Dominican Republic. Their purpose is to celebrate the spiciness of Latin culture, one toast at a time.

They are the first commercial Mamajuana available in the US, working with direct local farmers to secure the purest ingredients. 

In partnership with YEAR-ROUND, Candela has successfully expanded its footprint in Miami, one toast at a time.

Building on this momentum, YEAR-ROUND has executed a series of strategic initiatives designed to amplify Candela's brand presence and drive measurable results.

MONTHLY ACTIVATIONS

From pop-ups to exclusive events, our monthly activations have been a hit, driving engagement and sales.

INFLUENCER GIFTING

We've curated over 200+ influencer gifting opportunities, amplifying the brand's reach and resonance.

PROPERTY PLACEMENT

Our strategic placements have put Candela on the map, featuring the brand in high-profile locations like Esmé Miami Beach, Soho Beach House, Kayak Hotels, Life House, SHOWFIELDS, RAW FIGS, Miami Design District, and Sagamore Hotel South Beach.